Living in a world that is full of waste can cause many problems. We are depleting both our natural and man-made resources because we are not careful about the things we use, and whether or not we really need them. If we are aware of the waste, and have convenient ways to recycle waste, we will have a much better way to efficiently use our resources. The metabolism that I plan on utilizing for my idea, is the technical cycle. This cycle uses technical resources over and over again to be recycled and redirected with a new purpose.
The idea that I have is to create a type of online store that offers repurposed clothing on an individual basis. To begin with, the customer would go onto the website, and order a shirt for example. The shirt would arrive to them in a sustainable, reusable package that they would save. When they are done with the shirt, and have worn it out they will put the shirt back into the package, and send it back to the company. Once the shirt arrives back into the factory, it will be cleaned, dyed, fixed and turned into a new product, then sent back directly to the customer in the same packaging. This will eliminate any type of waste associated with packaging, and also the waste of the t-shirt. If the customer no longer wants a product from the same materials, they will be credited a percentage back onto their account, and they will be able to order a new product.
Hi, Emily;
ReplyDeleteThis is an interesting idea. How will you provide this customer the newness they crave? How will you make this concept novel or "cool"? What type of customer do you see wanting this type of service?
I think your description of C2C is a little light, so try to better support your discussion with the readings and video next week.
Hey Emily,I like your idea! Mine is very similar; it is based off the perspective that consumers go through clothing VERY often. I especially liked that you would have the buyer keep the bag that the item was shipped in and return it using that bag. Maybe you could have the bag shipped in a return to sender free-of-charge form? How would you promote this idea? I think people would get on board if they knew more about products like this. What incentive would the consumer have to send the item back? Maybe they could receive a coupon for each item they return?
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